Essay 2 min read
Thin slice first
Before committing to the largest implementation story, define the smallest real capability that can produce useful evidence.
Threads in the library
Business & customer experience
Commerce, CRM, and the experience between a promise and an outcome.
A question to work on
What makes the whole customer journey work, not just one step?
Related writing
All topics →- Open question 1 min read
What happens between the steps?
An open question about customer journeys that look complete on paper but depend on work between teams.